The New SIL Corporate Identity
Identity differentiates individuals from one another. The same can be said for organisations. Corporate identity is about unity. One image of the organistaion, one way of doing things, one common purpose.
SIL aims to become the premier ICT business solution provider firm in Mauritius and in the Indian Ocean region. The aim is to provide a complete range of high quality services, thereby earning recognition as an all-round "one-stop" service provider.
To achieve this ambition, and in order to project its one-firm image in a professional and consistent manner, SIL has implemented a new corporate identity at all levels of the organisation, locally and in the region.
Corporate identity encompasses values that we share. It provides common standards, fosters loyalty and dedication and rallies employees and customers.
The Logo
The new mark is a visual symbol of SIL's all-round service approach that retains the original concept of the SIL of marine and red hues.
The mark and tag line - The mark and tag line defines the main motto of SIL.
The symbol - represents a kite in a flying motion. It symbolises dynamism and motivation. The kite visually reproduces the company tagline "Takes you to new heights". This signifies that SIL embarks its customers and stakeholders into a new dimension, to a new level in terms of innovation, quality and new aspirations. It is a strong message that is sent and is essentially a differentiating factor from competitors.
The mark together with the other elements make up a versatile logo which has been designed to cover all the requirements of SIL. |
